Engaging, high-quality content is the rocket fuel powering every successful marketing program today. I’ll develop and execute on a strategy for your organization to align original content to brand strategy, map messaging to your key audiences and channels, and move people to take meaningful action.
Marketing is no longer about the stuff that you make but about the stories you tell.”
- SETH GODIN
through data-driven insight
As the head of content strategy for athenahealth. I was challenged with showcasing the company’s unique data asset and hooking the interest of busy healthcare execs. With a talented editorial team and just six months’ lead time, I launched athenainsight, a daily online publication serving up data-backed tips and insights to to healthcare leaders. Over the next eighteen months I grew it to 25K monthly visitors as it became the jewel in the crown of the company’s content marketing program, fueling email campaigns, PR wins, social engagement and more. Read an article I published in The Content Strategist about this initiative.
explaining and humanizing immunotherapy
Fred Hutch Cancer Research Institute engaged Slipstream, a boutique agency I co-founded, to achieve two goals: explain the complex science of immunotherapy to patients and donors, and help humanize the Hutch’s unique approach to research and treatment. Partnering with internal teams, we developed a campaign theme and strategy and then produced a series of videos, infographic, and a social media campaign and assets. The work boosted donor engagement, inspired a new messaging approach, and won a Platinum MarCom Award. Learn more about Slipstream and our work for Fred Hutch here.